According to Time, the average attention span of a goldfish is one second longer than a consumer’s. From a metrics standpoint, a user is 106% more likely to bounce on mobile when the load speed is six seconds.

Content marketing strategy is an ascending priority for many advertisers. Today’s consumers are attracted to images, so marketers must integrate visuals with written content. Consumer preference for image-rich content also relates the previously mentioned rise of online video

In a survey by Animoto, four out of five consumers said a video showing how a product or service works was important. Additionally, the survey found that 4X as many consumers prefer a video on a product to an article. These facts further support the notion that brands should already be increasing the output of video content.